Segment - Reverse Events
Attribution conversion events sent back to Segment as track calls
What this integration does
Segment - Reverse Events sends the conversion events you select back into Segment as track calls (page views as page calls), with their properties, revenue and an Attribution event id, keyed by the visitor's user id or anonymous id. It runs nightly, so events that Attribution collected from CRM, billing or ad integrations become available to every destination in your Segment workspace.
Settings
- Event names to send.
- Visitors to send updates for: all visitors, or only those with a user id.
- Convert property keys to lowerCamelCase, for destinations that expect it.
- Segment Write Key of the source Attribution should write to.
- Dry run, to review what would be sent before sending it.
Setup and the data sent
Follow Connecting & Setup, section "Send Events to Segment", and see the Events table in Available Data to Send to Segment. Messages are marked so they do not flow back into Attribution; the volume counts towards your Segment plan.
Updated about 18 hours ago