{"_id":"560c93b07e9b9d0d00ca81a8","link_url":"","title":"Overview","type":"basic","api":{"auth":"required","params":[],"results":{"codes":[]},"settings":"","url":""},"body":"With Attribution, you can collect your first-party customer data and combine it with powerful models to find your company's true return on digital ad spend in a multi-touch environment. Attribution provides full audibility for every dollar spent and received on a flexible dashboard. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/bed8f32-Screen_Shot_2021-01-14_at_12.27.29_PM.png\",\n        \"Screen Shot 2021-01-14 at 12.27.29 PM.png\",\n        1440,\n        792,\n        \"#333\"\n      ]\n    }\n  ]\n}\n[/block]\nModels and conversion events can be adjusted on the fly to see return when considering a variety of environments. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/c7328d1-Screen_Shot_2021-01-14_at_12.29.28_PM.png\",\n        \"Screen Shot 2021-01-14 at 12.29.28 PM.png\",\n        1440,\n        785,\n        \"#333\"\n      ]\n    }\n  ]\n}\n[/block]\nAdjust conversion events to see return on different points of your pipeline. Answer the question, \"which ads are most responsible for getting leads to a sales call?\" \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/3e24806-Screen_Shot_2021-01-14_at_12.29.37_PM.png\",\n        \"Screen Shot 2021-01-14 at 12.29.37 PM.png\",\n        1440,\n        793,\n        \"#333\"\n      ]\n    }\n  ]\n}\n[/block]\nAttribution provides full audibility of visits, ad touches, and conversions in its sidebar.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/b9281ff-Screen_Shot_2021-01-14_at_12.37.05_PM.png\",\n        \"Screen Shot 2021-01-14 at 12.37.05 PM.png\",\n        638,\n        784,\n        \"#333\"\n      ]\n    }\n  ]\n}\n[/block]\nNow head on over to [a simple Attribution](https://docs.attributionapp.com/docs/a-simple-attribution-install) install to get started understanding how Attribution tracks visitors and stores data. \n\nA quick note: this guide is intended to be read top to bottom, so if you are skipping around you may encounter articles that reference others in the docs, in that case there will usually be a link to the corresponding article.","excerpt":"This page will help you get started with Attribution.","githubsync":"","project":"560c93ad7e9b9d0d00ca81a2","version":"560c93ae7e9b9d0d00ca81a5","link_external":false,"next":{"description":"","pages":[]},"hidden":false,"isReference":false,"order":0,"parentDoc":null,"slug":"getting-started","__v":10,"category":"560c93af7e9b9d0d00ca81a6","createdAt":"2015-10-01T02:00:16.038Z","sync_unique":"","updates":[],"user":"560c92f2ac2859170013faa3","metadata":{"title":"","description":"","image":[]},"childrenPages":[]}

Overview

This page will help you get started with Attribution.

With Attribution, you can collect your first-party customer data and combine it with powerful models to find your company's true return on digital ad spend in a multi-touch environment. Attribution provides full audibility for every dollar spent and received on a flexible dashboard. [block:image] { "images": [ { "image": [ "https://files.readme.io/bed8f32-Screen_Shot_2021-01-14_at_12.27.29_PM.png", "Screen Shot 2021-01-14 at 12.27.29 PM.png", 1440, 792, "#333" ] } ] } [/block] Models and conversion events can be adjusted on the fly to see return when considering a variety of environments. [block:image] { "images": [ { "image": [ "https://files.readme.io/c7328d1-Screen_Shot_2021-01-14_at_12.29.28_PM.png", "Screen Shot 2021-01-14 at 12.29.28 PM.png", 1440, 785, "#333" ] } ] } [/block] Adjust conversion events to see return on different points of your pipeline. Answer the question, "which ads are most responsible for getting leads to a sales call?" [block:image] { "images": [ { "image": [ "https://files.readme.io/3e24806-Screen_Shot_2021-01-14_at_12.29.37_PM.png", "Screen Shot 2021-01-14 at 12.29.37 PM.png", 1440, 793, "#333" ] } ] } [/block] Attribution provides full audibility of visits, ad touches, and conversions in its sidebar. [block:image] { "images": [ { "image": [ "https://files.readme.io/b9281ff-Screen_Shot_2021-01-14_at_12.37.05_PM.png", "Screen Shot 2021-01-14 at 12.37.05 PM.png", 638, 784, "#333" ] } ] } [/block] Now head on over to [a simple Attribution](https://docs.attributionapp.com/docs/a-simple-attribution-install) install to get started understanding how Attribution tracks visitors and stores data. A quick note: this guide is intended to be read top to bottom, so if you are skipping around you may encounter articles that reference others in the docs, in that case there will usually be a link to the corresponding article.