Overview

Attribution tracks every visit, ad click and conversion at the level of the individual person, ties your ad spend to the revenue in your own systems, and splits the credit for each conversion across the touches that led to it. Every number on the dashboard can be opened up to the visitors and visits behind it, so you can see why a channel gets the credit it gets, not just that it does.

Start here

• Setup checklist: the first week in order, what can be done before your developer is finished, and what to expect while the data fills in.
• Install the snippet: the JavaScript snippet and the three calls, page(), identify() and track().
• Test your install: watch your events arrive live and check the data collection status.
• A visit to conversion example: one visitor, three visits and a purchase, and how Attribution turns them into credit and return on ad spend.

Already on Shopify or Segment? Connect your data lists the platforms that send your data to Attribution with little or no code. For the pieces behind the dashboard, visits, sources, filters, models and views, read How it works.

What Attribution does

A flexible dashboard that follows every dollar spent and every dollar earned across your channels, with the model and the conversion event switchable on the fly.

Five attribution models to compare, so you can see how the credit moves when the rules change.

Any event as the conversion to measure against, so the same dashboard answers "which ads bring leads to a sales call" and "which ads bring paying customers".

And behind every number, the visitors: each visit, ad touch and conversion in the sidebar, so a figure can always be audited.