Pinterest

What this integration does

Connecting Pinterest creates a Pinterest channel with one filter per active campaign and keeps it in step with your ad account, refreshing every few hours. Spend, impressions and clicks are pulled once a day for the previous day, so cost sits next to the conversions and revenue each campaign earned.

Traffic is matched by UTM parameters, not by an automatic click id. A visit lands in a campaign's filter when its landing URL carries utm_source=pinterest, utm_medium=cpc and utm_campaign equal to the campaign's name in Pinterest.

Prerequisites

• A Pinterest login with access to the ad account you want to connect.
• Your Pinterest ad URLs carry the three UTM parameters above. Pinterest does not add them for you.

Setup

1. In Attribution open Integrations → Ad Integrations and connect Pinterest.
2. Sign in with Pinterest and allow access. If your login has several ad accounts, pick the one to connect.
3. Choose the destination channel if you do not want the default Pinterest channel.

Campaigns appear on the dashboard after the first sync; spend for the previous day arrives with the next daily pull.

Good to know

• Matching is by campaign name. If you rename a campaign in Pinterest, edit the filter so its utm_campaign value follows.
• Access tokens refresh automatically; you only reconnect if you revoke Attribution's access in Pinterest.