{"metadata":{"image":[],"title":"","description":""},"api":{"url":"","auth":"required","settings":"","results":{"codes":[]},"params":[]},"next":{"description":"","pages":[]},"title":"Channels & filters","type":"basic","slug":"channels-filters","excerpt":"Learn how Attribution breaks out touch points and credits your ads","body":"Attribution's dashboards is made up of filters that are then grouped into channels. In most cases a filter would be an ad campaign while the channel would be the ad's platform, however, filters can  also be created for a variety of marketing efforts allowing a lot of flexibility in their use. \n[block:api-header]\n{\n  \"title\": \"A simple channel & filter example\"\n}\n[/block]\nLet's say for example Attribution is using a less conventional form of advertising by paying a company called 'XYZ' to write posts on Reddit.com. On the dashboard you could track the return on this spend using filters. Filters can be built using 3 main criteria which are url parameters, referring domain, or path. To understand filtering best it is good to refresh yourself on the [visitor & visits article](https://docs.attributionapp.com/docs/visits-visitors) in this documentation. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/adbfd9e-Screen_Shot_2021-01-28_at_11.42.46_AM.png\",\n        \"Screen Shot 2021-01-28 at 11.42.46 AM.png\",\n        500,\n        528,\n        \"#333\"\n      ]\n    }\n  ]\n}\n[/block]\nNow in our Reddit.com scenario we can add a utm parameter to the landing pages of our advertising partner. Now for example, if visitor clicks the link of this partner their referring domain would be 'https://www.reddit.com' while their destination url would be https://attributionapp.com/utm_source=xyzwritingcompany. Now I can filter for that. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/7405a77-Screen_Shot_2021-01-28_at_11.48.24_AM.png\",\n        \"Screen Shot 2021-01-28 at 11.48.24 AM.png\",\n        502,\n        537,\n        \"#333\"\n      ]\n    }\n  ]\n}\n[/block]\nWhen you press save this will add the filter to your dashboard. Once the filter is on your dashboard it will be treated as another touch point that can receive credit for conversions in your model. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/6b397b2-Screen_Shot_2021-01-28_at_11.48.32_AM.png\",\n        \"Screen Shot 2021-01-28 at 11.48.32 AM.png\",\n        1440,\n        791,\n        \"#333\"\n      ]\n    }\n  ]\n}\n[/block]\nNow in a more realistic scenario you may have multiple campaigns running with XYZ company. In this case, you could then group all these filters into one channel. You can use the '+' box to the left of the dashboard to add both channels & filters. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/e80c58f-Screen_Shot_2021-01-28_at_11.52.01_AM.png\",\n        \"Screen Shot 2021-01-28 at 11.52.01 AM.png\",\n        1440,\n        792,\n        \"#333\"\n      ]\n    }\n  ]\n}\n[/block]\nGive your channel a name, then enable drag and drop to add the filter to the channel. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/6795081-Screen_Shot_2021-01-28_at_11.53.08_AM.png\",\n        \"Screen Shot 2021-01-28 at 11.53.08 AM.png\",\n        731,\n        792,\n        \"#333\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/c08d916-Screen_Shot_2021-01-28_at_11.53.52_AM.png\",\n        \"Screen Shot 2021-01-28 at 11.53.52 AM.png\",\n        1439,\n        775,\n        \"#333\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"title\": \"Pro-tips for filtering\"\n}\n[/block]\nWhen you integrate Attribution with any ad partner your filters & channels will automatically be created on the dashboard. \n\nIf you want to speed up the process of creating filters for non-partner ad platforms use the channel builder feature to help you filter. 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Channels & filters

Learn how Attribution breaks out touch points and credits your ads

Attribution's dashboards is made up of filters that are then grouped into channels. In most cases a filter would be an ad campaign while the channel would be the ad's platform, however, filters can also be created for a variety of marketing efforts allowing a lot of flexibility in their use. [block:api-header] { "title": "A simple channel & filter example" } [/block] Let's say for example Attribution is using a less conventional form of advertising by paying a company called 'XYZ' to write posts on Reddit.com. On the dashboard you could track the return on this spend using filters. Filters can be built using 3 main criteria which are url parameters, referring domain, or path. To understand filtering best it is good to refresh yourself on the [visitor & visits article](https://docs.attributionapp.com/docs/visits-visitors) in this documentation. [block:image] { "images": [ { "image": [ "https://files.readme.io/adbfd9e-Screen_Shot_2021-01-28_at_11.42.46_AM.png", "Screen Shot 2021-01-28 at 11.42.46 AM.png", 500, 528, "#333" ] } ] } [/block] Now in our Reddit.com scenario we can add a utm parameter to the landing pages of our advertising partner. Now for example, if visitor clicks the link of this partner their referring domain would be 'https://www.reddit.com' while their destination url would be https://attributionapp.com/utm_source=xyzwritingcompany. Now I can filter for that. [block:image] { "images": [ { "image": [ "https://files.readme.io/7405a77-Screen_Shot_2021-01-28_at_11.48.24_AM.png", "Screen Shot 2021-01-28 at 11.48.24 AM.png", 502, 537, "#333" ] } ] } [/block] When you press save this will add the filter to your dashboard. Once the filter is on your dashboard it will be treated as another touch point that can receive credit for conversions in your model. [block:image] { "images": [ { "image": [ "https://files.readme.io/6b397b2-Screen_Shot_2021-01-28_at_11.48.32_AM.png", "Screen Shot 2021-01-28 at 11.48.32 AM.png", 1440, 791, "#333" ] } ] } [/block] Now in a more realistic scenario you may have multiple campaigns running with XYZ company. In this case, you could then group all these filters into one channel. You can use the '+' box to the left of the dashboard to add both channels & filters. [block:image] { "images": [ { "image": [ "https://files.readme.io/e80c58f-Screen_Shot_2021-01-28_at_11.52.01_AM.png", "Screen Shot 2021-01-28 at 11.52.01 AM.png", 1440, 792, "#333" ] } ] } [/block] Give your channel a name, then enable drag and drop to add the filter to the channel. [block:image] { "images": [ { "image": [ "https://files.readme.io/6795081-Screen_Shot_2021-01-28_at_11.53.08_AM.png", "Screen Shot 2021-01-28 at 11.53.08 AM.png", 731, 792, "#333" ] } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/c08d916-Screen_Shot_2021-01-28_at_11.53.52_AM.png", "Screen Shot 2021-01-28 at 11.53.52 AM.png", 1439, 775, "#333" ] } ] } [/block] [block:api-header] { "title": "Pro-tips for filtering" } [/block] When you integrate Attribution with any ad partner your filters & channels will automatically be created on the dashboard. If you want to speed up the process of creating filters for non-partner ad platforms use the channel builder feature to help you filter. Check out the article on [channel builder here](https://docs.attributionapp.com/docs/the-channel-builder). If you have any questions please feel free to contact [email protected]