Friendbuy

Referral campaigns from Friendbuy as filters, matched by UTM

What this integration does

Connecting Friendbuy creates a Friendbuy channel with one filter per published campaign. Visits are matched by the UTM parameters Friendbuy puts on its share links: utm_source=Friendbuy and utm_campaign equal to the campaign's name.

No spend is pulled, so the channel shows visits, conversions and revenue without cost.

Prerequisites

  • A Friendbuy Access Key and Secret Key with API access.

Setup

  1. In Attribution open Integrations → Ad Integrations and connect Friendbuy.
  2. Enter the Access Key and Secret Key. They are checked on save.
  3. Choose the destination channel if you do not want the default Friendbuy channel.

Good to know

  • Matching is by campaign name. If you rename a campaign in Friendbuy, edit the filter so its utm_campaign value follows.
  • Archived campaigns are left out of the sync; their filters keep their history.