StackAdapt

Attribution integrates with StackAdapt to track your advertising performance and automatically import campaign spend data.

What This Integration Does

The StackAdapt integration provides:

• Campaign filters - Automatic creation and syncing of campaigns as filters in Attribution dashboard
• Spend tracking - Daily imports of spend, impressions, and clicks by campaign
• Native ad tracking - Tracks StackAdapt native ad IDs using GA tracker tags

Prerequisites

To connect StackAdapt, you need:

• A StackAdapt account with at least one advertiser
• API access enabled for your StackAdapt account (contact StackAdapt support to request API access)
• A valid StackAdapt API key
• GA Tracking enabled in your StackAdapt account (this adds the sa_ga_tracker_ad tags that Attribution relies on)

Setup Instructions

Step 1: Request API Access

StackAdapt does not enable API access by default. Before connecting:

1. Contact StackAdapt support to request API access for your account
2. Wait for confirmation that API access has been enabled
3. Obtain your API key from StackAdapt

Step 2: Enable GA Tracking

Attribution relies on StackAdapt's GA tracking tags:

1. In StackAdapt UI, enable GA Tracking for your campaigns
2. Use StackAdapt's bulk editor to add tracking tags if they're not already enabled
3. Verify that sa_ga_tracker_ad tags are present on your native ads

Step 3: Connect Your Account

1. In Attribution dashboard, go to Integrations → Ad Platforms
2. Click Connect on the StackAdapt integration
3. Enter your StackAdapt API key when prompted
4. Click Connect to verify and save the connection

Step 4: Select Advertiser Account

After authentication:

• If you have one advertiser account, it will be automatically selected and setup completes
• If you have multiple advertiser accounts, you'll be prompted to select which advertiser to track

Step 5: Campaign Import and UTM Parameters

Once connected, Attribution automatically:

1. Creates a "StackAdapt: ACCOUNT_NAME" channel in your dashboard
2. Imports all active StackAdapt campaigns as filters
3. Tracks campaigns by UTM parameters for each:
   • utm_source=stackadapt
   • utm_campaign={{CAMPAIGN_NAME}}
4. Tracks all native ad IDs using the sa_ga_tracker_ad tag key

Manual Parameter Adjustments

If you need to customize UTM parameters for a specific campaign:

1. In your Attribution dashboard, expand the StackAdapt channel
2. Click the three-dot menu next to the campaign you want to modify and click Edit
3. Manually configure your preferred UTM parameters

Note: Enabling this option prevents Attribution from automatically updating parameters when campaign names change in StackAdapt.