LinkedIn Carousel Ads

Within Linkedin, we can automatically tag ads and promoted content. The only exception is Carousel Ads where some manual steps are required.

Attribution needs a unique identifier in each of the Destination URLs within the Carousel Ad. This identifier can be any number you wish but must be unique from all other ads.

Below is a video walking through where to add the identifier.

The UTM tag needs to be formatted utm_li_carousel=XXX where XXX is unique for each Carousel Ad.