Reports

The dashboard answers "which channels earned the conversions and revenue in this date range, for this spend?" Three more reports take the same modeled data and answer a different question each.

• Cohort report: for the ads that ran in a period, how fast did their spend break even, and how much lifetime value have those customers produced since? Built on Marketer Spend View.
• Paths report: what sequences of touchpoints lead to a conversion, aggregated across visitors or one journey at a time?
• First-time purchasers report: how much of the revenue came from new customers versus repeat buyers, and which channels brought the new ones?

Every report reads the saved view you have selected: its conversion event, attribution model, attribution type, traffic options and revenue group. Change the view and the reports follow. See Saved views.