Microsoft Advertising (Bing)

Attribution app pulls campaign spend from Bing using the auto-tagging provided by Bing.

1. Make sure auto-tagging is turned on

Attribution app requires Bing Auto-Tagging to be turned on. You can find more information on Bing Auto-Tagging here.

2. Connect Bing Ads and follow instructions

Connect Bing Ads to Attribution app by clicking the Settings icon in your Attribution app account in the top right corner. From there you can select Integrations in the left hand panel. Next, you can click the button to Connect Bing Ads. Follow instruction on the screen to complete the connection.

When Bing Ads Auto-Tagging is enabled, Attribution app track each visit by UTM params provided by Bing – it tells us which campaign ad customer clicked.

Your ad URL will look like this: