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Get started

  • Attribution documentation
  • Setup checklist
  • Install the snippet
  • Test your install
  • From visit to conversion
  • Read your dashboard

Connect your data

  • Bring your own data
  • Segment
  • Shopify
  • Amplitude
  • BigCommerce
  • Google Tag Manager
  • Heap
  • RudderStack

How it works

  • Visits & Visitors
  • Default channels
  • Channels, filters & groups
  • Dashboard Builder
  • Conversions and revenue
  • Attribution models
    • Worked example: First and Last Touch
    • Worked example: Linear
    • Worked example: Time Decay
    • Worked example: Position Based
  • Attribution types
  • Traffic options
  • Saved views
  • Glossary

Reports

  • Dashboard
    • Timeframe
  • Cohort
  • First Time Purchasers
  • Channel Performance
  • Paths
  • Overview

Agentic Analytics (MCP)

  • Agentic Marketing Analytics
  • Attribution MCP Server
  • MCP Tools
  • MCP Changelog

Advanced features

  • Company-based attribution
  • Cross-domain tracking
  • Automatic Currency Conversion
  • Importing historical data
  • Offline Conversion Events
  • TV & Radio Attribution
  • Shopify CDP Connector
    • Shopify CDP Connector Events Spec
  • Segment reverse sync
    • Connecting & Setup
    • Segment - Reverse Events
    • Available Data to Send to Segment
    • Use Case Examples
  • API Authentication

Ad integrations

  • Overview of ad integrations
  • Google Ads
  • Meta Ads
  • Common Meta Ads errors and solutions
  • Microsoft Advertising
  • LinkedIn Ads
  • LinkedIn Carousel Ads
  • TikTok Ads
  • ChatGPT Ads
  • StackAdapt
  • Reddit
  • Quora
  • X Ads
  • AdRoll
  • Outbrain
  • Klaviyo
  • Pinterest
  • Superfiliate
  • Impact
  • Friendbuy

Conversion integrations

  • Overview of conversion integrations
  • HubSpot
  • Salesforce
  • Attribution Path to Salesforce
  • Pipedrive
  • Marketo
  • ActiveCampaign
  • Stripe
  • Recurly
  • Zuora
  • CallRail
  • Lead Ads by Meta
  • Calendly
  • Unbounce
  • Events CSV Upload
  • Zoho CRM
  • Zendesk Sell
  • Sage Accounting

Exporting data

  • Exporting data in Attribution
  • Data schema
  • Amazon S3
  • Google Cloud Storage
  • Azure Blob Storage
  • ETL for your database
    • Amazon Redshift
    • Google BigQuery
    • Snowflake
  • Manually loading data export
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Moved: Attribution models

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The content you are looking for is now on:

  • Attribution models
  • Worked example: First and Last Touch
  • Worked example: Linear
  • Worked example: Time Decay
  • Worked example: Position Based

Updated 22 days ago


Attribution documentation