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Attribution Documentation

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Attribution Documentation

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Overview
A simple Attribution install
Testing & debugging your install

Easy install partners

Amplitude
BigCommerce
Heap
RudderStack
Segment
Shopify
WordPress

Bidirectional attribution:segment integration

Connecting & Setup
Available Data to Send to Segment
Use Case Examples

FAQ when installing

Cross-domain tracking
Company based Attribution
Common Ad Integration errors & solutions
Google Tag Manager
LinkedIn Carousel Ads
Personal Identification Information-friendly version

Connecting the dots

Visits & Visitors
A visit to conversion example
The Dashboard Builder

Ad integrations

Overview of ad integrations
Adroll
Google Ads (Adwords)
Facebook Ads
Microsoft Advertising (Bing Ads)
LinkedIn
Klaviyo
Outbrain
Reddit
StackAdapt
Twitter
Quora
TikTok Ads

Reading your dashboard

Dashboard overview
Spend, conversions, and revenue
Channels, filters & groups
Default channels

Reports

Cohort report
Paths report
First-time purchasers report

Model types

Overview of Attribution models
Model customizations

Features

Automatic Currency Conversion
TV & Radio Attribution
Attribution Path to Salesforce

Revenue & conversion tools

Recurly
Stripe
Unbounce
Zuora

CRM integrations

HubSpot
Marketo
Pipedrive
Salesforce
ActiveCampaign

Exporting data

Exporting data in Attribution
Data schema
Amazon S3
Azure Blob Storage
Google Cloud Storage
Manually loading data export

Attribution ETL Service

ETL for your Database
Amazon Redshift
Google BigQuery
Snowflake

Premier integration partner

Help installing Attribution

CDP Connector

Shopify CDP Connector Usage
Shopify CDP Connector Events Spec

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Overview of Attribution models

Updated 6 months ago

First-time purchasers report

Model customizations