The first purchasers feature quickly allows marketers to see the efforts of their ads on only visitors making their first purchase ever. First purchasers only is an additional paid feature.
Select the gear icon to the top left side of the screen. Then choose "first purchase only"
This will automatically update your dashboard with the new setting.
Since Attribution is tracking the visitor every time they arrive to your pages, Attribution will know which visitors are making their first purchase ever. If you need a refresher on how Attribution tracks visitors please check out the article 'visits & visitors' here.
If you have any questions on this please feel free to contact [email protected]
Updated less than a minute ago