{"metadata":{"image":[],"title":"","description":""},"api":{"url":"","auth":"required","settings":"","results":{"codes":[]},"params":[]},"next":{"description":"","pages":[]},"title":"Cohort report","type":"basic","slug":"cohort-report","excerpt":"See your spend's life time value","body":"If your business operates with a long sales cycle, trial opportunity, or recurring revenue model the cohort tool is invaluable. With the cohort report you can see your life time value on spend in specific time frames. \n[block:api-header]\n{\n  \"title\": \"Getting there\"\n}\n[/block]\n\nUsers can access cohort reports by clicking on the [\"cohort\" tab](https://dashboard.attributionapp.com/DEMO/cohorts) at the top of their screen. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/c40f5db-file-net4sOZxee.png\",\n        \"file-net4sOZxee.png\",\n        1440,\n        788,\n        \"#333\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"title\": \"Breaking down the cohort report\"\n}\n[/block]\nFirst focus on the column to the left of the page. Working from left to right you have date, be (break even), and spend. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/7a271ee-Screen_Shot_2021-01-22_at_12.46.56_PM.png\",\n        \"Screen Shot 2021-01-22 at 12.46.56 PM.png\",\n        1440,\n        789,\n        \"#333\"\n      ]\n    }\n  ]\n}\n[/block]\nNow working to the right side of the page, you have what was generated from your spend in revenue. \nFor example, in the first column, the spend was $119 on September 29th 2017, it took 22 days to break even, and on the first day we generated 0 revenue (red $119 indicating 0). \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/1d8f55f-Screen_Shot_2021-01-22_at_12.48.25_PM.png\",\n        \"Screen Shot 2021-01-22 at 12.48.25 PM.png\",\n        1440,\n        791,\n        \"#333\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"title\": \"Adjusting the criteria to get the most out of cohorts\"\n}\n[/block]\nAfter the you've familiarized yourself with the user interface of cohorts you can begin to adjust the criteria to fit your marketing needs. You can adjust the attribution model, linear, first-touch, last-touch etc. as well as the date range and certain user interface elements. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/3dc738e-Screen_Shot_2021-01-22_at_12.51.24_PM.png\",\n        \"Screen Shot 2021-01-22 at 12.51.24 PM.png\",\n        1440,\n        789,\n        \"#333\"\n      ]\n    }\n  ]\n}\n[/block]\nPlease feel free to contact help:::at:::attributionapp.com if you have any questions with this.","updates":[],"order":1,"isReference":false,"hidden":false,"sync_unique":"","link_url":"","link_external":false,"_id":"600aaed31af0d4006b1fa916","createdAt":"2021-01-22T10:54:11.038Z","user":"560c92f2ac2859170013faa3","category":{"sync":{"isSync":false,"url":""},"pages":[],"title":"Features","slug":"features","order":7,"from_sync":false,"reference":false,"_id":"600aa9ee7d3e350018e7d6e4","createdAt":"2021-01-22T10:33:18.768Z","version":"560c93ae7e9b9d0d00ca81a5","project":"560c93ad7e9b9d0d00ca81a2","__v":0},"version":{"version":"1.0","version_clean":"1.0.0","codename":"","is_stable":true,"is_beta":false,"is_hidden":false,"is_deprecated":false,"categories":["560c93af7e9b9d0d00ca81a6","560c9d9399bb5a0d0044f220","560d76d899bb5a0d0044f307","560d76ee1ec45619006069ed","560d86e099bb5a0d0044f32e","560dba80373c0e0d0024ff3b","57c722ecdf19130e001fba5d","57c743d1b6f94a2200659903","58995ec083f743190077bbe2","5fabfb070e9b0600424707dd","60004359deee820012dc1efc","600060c72dcd9d002fa13656","6001ac08c104fe002b933b7c","6009604d81b288001417df30","60097b7be8ec1e00334419f6","600aa98de28fae003a33108a","600aa9ee7d3e350018e7d6e4","601176819ca8c90011cfe6ac","606eef795bb7ed00790e9e68","609bf103a1334800624b7541"],"_id":"560c93ae7e9b9d0d00ca81a5","project":"560c93ad7e9b9d0d00ca81a2","createdAt":"2015-10-01T02:00:14.709Z","releaseDate":"2015-10-01T02:00:14.709Z","__v":20},"project":"560c93ad7e9b9d0d00ca81a2","__v":0,"parentDoc":null}

Cohort report

See your spend's life time value

If your business operates with a long sales cycle, trial opportunity, or recurring revenue model the cohort tool is invaluable. With the cohort report you can see your life time value on spend in specific time frames. [block:api-header] { "title": "Getting there" } [/block] Users can access cohort reports by clicking on the ["cohort" tab](https://dashboard.attributionapp.com/DEMO/cohorts) at the top of their screen. [block:image] { "images": [ { "image": [ "https://files.readme.io/c40f5db-file-net4sOZxee.png", "file-net4sOZxee.png", 1440, 788, "#333" ] } ] } [/block] [block:api-header] { "title": "Breaking down the cohort report" } [/block] First focus on the column to the left of the page. Working from left to right you have date, be (break even), and spend. [block:image] { "images": [ { "image": [ "https://files.readme.io/7a271ee-Screen_Shot_2021-01-22_at_12.46.56_PM.png", "Screen Shot 2021-01-22 at 12.46.56 PM.png", 1440, 789, "#333" ] } ] } [/block] Now working to the right side of the page, you have what was generated from your spend in revenue. For example, in the first column, the spend was $119 on September 29th 2017, it took 22 days to break even, and on the first day we generated 0 revenue (red $119 indicating 0). [block:image] { "images": [ { "image": [ "https://files.readme.io/1d8f55f-Screen_Shot_2021-01-22_at_12.48.25_PM.png", "Screen Shot 2021-01-22 at 12.48.25 PM.png", 1440, 791, "#333" ] } ] } [/block] [block:api-header] { "title": "Adjusting the criteria to get the most out of cohorts" } [/block] After the you've familiarized yourself with the user interface of cohorts you can begin to adjust the criteria to fit your marketing needs. You can adjust the attribution model, linear, first-touch, last-touch etc. as well as the date range and certain user interface elements. [block:image] { "images": [ { "image": [ "https://files.readme.io/3dc738e-Screen_Shot_2021-01-22_at_12.51.24_PM.png", "Screen Shot 2021-01-22 at 12.51.24 PM.png", 1440, 789, "#333" ] } ] } [/block] Please feel free to contact [email protected] if you have any questions with this.