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Attribution Documentation

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Attribution documentation
Setup checklist
Install the snippet
Test your install
From visit to conversion
Read your dashboard

Connect your data

Bring your own data
Segment
Shopify
Amplitude
BigCommerce
Google Tag Manager
Heap
RudderStack

How it works

Visits & Visitors
Default channels
Channels, filters & groups
Dashboard Builder
Conversions and revenue
Attribution models
Attribution types
Traffic options
Saved views
Glossary

Reports

Dashboard
- Timeframe
Cohort
First Time Purchasers
Channel Performance
Paths
Overview

Agentic Analytics (MCP)

Agentic Marketing Analytics
Attribution MCP Server
MCP Tools
MCP Changelog

Advanced features

Company-based attribution
Cross-domain tracking
Automatic Currency Conversion
Importing historical data
Offline Conversion Events
TV & Radio Attribution
Shopify CDP Connector
- Shopify CDP Connector Events Spec
Segment reverse sync
API Authentication

Ad integrations

Overview of ad integrations
Google Ads
Meta Ads
Common Meta Ads errors and solutions
Microsoft Advertising
LinkedIn Ads
LinkedIn Carousel Ads
TikTok Ads
ChatGPT Ads
StackAdapt
Reddit
Quora
X Ads
AdRoll
Outbrain
Klaviyo
Pinterest
Superfiliate
Impact
Friendbuy

Conversion integrations

Overview of conversion integrations
HubSpot
Salesforce
Attribution Path to Salesforce
Pipedrive
Marketo
ActiveCampaign
Stripe
Recurly
Zuora
CallRail
Lead Ads by Meta
Calendly
Unbounce
Events CSV Upload
Zoho CRM
Zendesk Sell
Sage Accounting

Exporting data

Exporting data in Attribution
Data schema
Amazon S3
Google Cloud Storage
Azure Blob Storage
ETL for your database
Manually loading data export

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Attribution documentation