---
updatedAt: 2026-10-01T02:50:37.000Z
agentTools:
  projectIndex: https://docs.attributionapp.com/llms.txt
---

# ActiveCampaign

If you use ActiveCampaign, you can connect it to Attribution and automatically track all stage changes under "Deals" which will help you built your Return on Ad Spend.

## Benefits from connecting ActiveCampaign & Attribution

**Your Persons Identified**

Contacts created in ActiveCampaign will be tracked, so you see the Full Name and Email in Attribution instead of just a numerical identifier. Changes to contacts *"Lifecycle Stage"* and *"Lead Status"* will be tracked as events.

**Deal Tracking**

Your ActiveCampaign Deals will now be tracked. Every Deal State change is reflected as an event in Attribution. If the Deal has stage **Closed Won** and an amount, it will be tracked as Revenue in Attribution.

## Attribution setup for ActiveCampaign Integration

> ❗️
>
> ActiveCampaign integration requires that you `identify()` users with email trait set and matching your Lead or Contact email.

1. Navigate to Settings > Developer in ActiveCampaign

![](https://files.readme.io/c04ddd1aff9cb4d5828353685e8006ab71be7024d4d1f0138867c30bc2615c01-image.png)

<br />

2. Enter the URL and Key into your Attribution account

![](https://files.readme.io/cec9f8c8d2e5705115f3649ebd98c92cfe998304a66586ee07f671d18f90b99c-image.png)

3. Data will automatically start flowing within 15 minutes.